Content

To most analytics tools, /blog/why-privacy-first-analytics is a string. Craft Analytics knows it is an Entry in the Blog section, of the Article type, written by Sam.

This screen is built on that. A general-purpose analytics tool cannot produce these reports, because it does not know your content model.

Three questions

Analytics → Content, with three tabs.

Sections

"How is the Blog doing, versus Case Studies, versus the marketing pages?"

The column worth looking at is views per entry. A section with 20 entries and 2,000 views is not clearly beating one with 2 entries and 800: the second is doing four times the work per piece. Raw totals just reward whoever publishes most.

Click a section to see the entries inside it.

Entry types

"Do our Case Studies out-read our Articles?"

Useful when deciding what to make more of. If long-form guides get five times the views per entry that news posts do, that is worth knowing.

Authors

"Who writes the things people actually read?"

One caveat: Craft 5 allows several authors per entry, and each gets the full view count rather than a share, on the basis that an article Sam co-wrote is one of Sam's articles. On a site with co-authored entries these views therefore add up to more than the site's total. The screen says so.

This is a report about content rather than about staff. An author writing about a niche subject will lose to one writing about pricing, which tells you about the subject more than the author.

It costs nothing to store

There is no separate content-analytics table. When a pageview matches an entry, the plugin records the element ID it already had, and this screen joins that to Craft's own tables when you look at it.

That means the report always reflects how your site is structured now. Move an entry to another section and its history moves with it; rename a section and the report renames; change an author and the credit follows.

For a CMS that is the more useful default: the question is usually how the Blog section is performing, not how the pages that were in Blog last March performed.

What's not here

Pages that are not entries. A template-only route, a plugin-provided page or a search results page has views but no element, so it cannot be attributed to a section. Those are all on Analytics → Pages. If a lot of your traffic is missing from Content, this is usually why.

Drafts and revisions. Excluded, so a report about the Blog does not include the revision history of things in it.

Deleted entries. Excluded, since their views can no longer be attributed to anything you can name.